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Testimonials

KGC are great moderators and one of our preferred vendors at Allergan. I’ve always been a satisfied customer, as have my internal clients. What sets them is their thoroughness and probing conversational skills. I’ve had some difficult projects that he’s been able to pull them together and come up with…

“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions…

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.


Latest Medical News

1 Aug 2015
Medical News Today: Modern nuclear disasters: biggest risk is mental, not physical illness

Fukushima has had no physical impact on human health but will have lasting social and…

1 Aug 2015
Medical News Today: First ever successful field testing of Ebola vaccine reported

The vaccine rVSV-ZEBOV has proven to be successful at halting the spread of the Ebola…

31 Jul 2015
Medical News Today: Potential target for future Huntington's disease treatment discovered

Scientists have discovered that the way DNA sequences are repaired could be critical to the…

31 Jul 2015
Medical News Today: New noninvasive treatment enables paralyzed men to move again

A new noninvasive treatment has successfully restored voluntary leg movement in paralyzed patients for the…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »



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