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KGC Qualitative

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Expert Level PRC's

What is PRC?


Have I ever told you how much I enjoy working with you? I especially enjoy your honest assessment, feedback and interpretation of the interviews you have conducted. You are truly a breath of fresh air!!!

“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions…

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.

Latest Medical News

27 Nov 2015
Medical News Today: Dads get baby blues, too

A new study shows that fathers as well as mothers can suffer from anxiety and…

27 Nov 2015
Medical News Today: Exercise is not always the best thing for your heart

Arrhythmogenic ventricular cardiomyopathy strikes down healthy individuals in their prime. New research aims to find…

27 Nov 2015
Medical News Today: Overweight, obesity in early adulthood raises risk for sudden cardiac death

Being overweight or obese in early and mid-adulthood has been linked to greater risk of…

26 Nov 2015
Medical News Today: Novel arthritis treatment possible with new discovery

Researchers have found that 'microvesicles' - tiny particles released by cells - can penetrate human…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »