Have I ever told you how much I enjoy working with you? I especially enjoy your honest assessment, feedback and interpretation of the interviews you have conducted. You are truly a breath of fresh air!!!more
Qualitative Healthcare Marketing Research
KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.
We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.
We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.
We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.
KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.