"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…more
Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC) stand out is simply his professionalism. He’s truly great at a number of core skills I need. He’s very creative and flexible with respondents; he gets my stakeholders’ needs; he always goes the extra mile to make sure my internal clients are satisfied. He’s someone I’ve grown to trust over the years and am glad he’s one of our most preferred vendors. I can’t say that about everyone I deal with for primary qualitative research.
“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions physicians ask one another – when they’re given the opportunity. This methodology – and our partnership with KGC – has proven to be valuable to our extended team on several occasions and we’ll definitely turn to KGC for similar initiatives in the future.”
I appreciate KGC’s bulletin board methodology due to the level of interaction I see from respondents and the ability to keep them involved over a period of time. Our partnership with KGC allows us to gather detailed feedback on issues important to my team, allowing us to make decisions on business initiatives in a shorter timeframe. I typically work with KGC using more ‘traditional methodologies, but after using the bulletin board a few times it is something we have added to our arsenal of methodologies.
KGC are great moderators and one of our preferred vendors at Allergan. I’ve always been a satisfied customer, as have my internal clients. What sets them is their thoroughness and probing conversational skills. I’ve had some difficult projects that he’s been able to pull them together and come up with very valuable insights. I look forward to my next project with KGC.
"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest professional standards."
Have I ever told you how much I enjoy working with you? I especially enjoy your honest assessment, feedback and interpretation of the interviews you have conducted. You are truly a breath of fresh air!!!