“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions…more
Global CapabilitiesThe landscape of healthcare and pharmaceutical markets is evolving as businesses increasingly pursue global ventures. However, each country has unique challenges related to the variety of stakeholders, payers and the impact of economic and political drivers, not to mention language and culture. In order to have a well-positioned product to take advantage of these opportunities, your marketing research must be tailored to each country.
Many of our clients have responsibility for global research initiatives. Our worldwide network of healthcare-focused research partners offer qualitative solutions tailored to each country’s unique culture.
Our time tested process includes:
- Standardized, client-approved forms & reporting templates for quality control
- Overall project management & supervision according to objectives
- Translation of research materials into respective languages
- Local briefings & monitoring of fieldwork to ensure consistency
- Ongoing status reports
- Coordinated analyses among countries to arrive at global findings with clear recommendations
Whether your company has a well-established global presence, or is considering its first venture in international expansion, KGC can help. Contact us to learn more.