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KGC Qualitative

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Expert Level PRC's

What is PRC?


"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…more

Global Capabilities

The landscape of healthcare and pharmaceutical markets is evolving as businesses increasingly pursue global ventures. However, each country has unique challenges related to the variety of stakeholders, payers and the impact of economic and political drivers, not to mention language and culture. In order to have a well-positioned product to take advantage of these opportunities, your marketing research must be tailored to each country.

Many of our clients have responsibility for global research initiatives. Our worldwide network of healthcare-focused research partners offer qualitative solutions tailored to each country’s unique culture.
Our time tested process includes:

  • Standardized, client-approved forms & reporting templates for quality control

  • Overall project management & supervision according to objectives

  • Translation of research materials into respective languages

  • Local briefings & monitoring of fieldwork to ensure consistency

  • Ongoing status reports

  • Coordinated analyses among countries to arrive at global findings with clear recommendations

Whether your company has a well-established global presence, or is considering its first venture in international expansion, KGC can help. Contact us to learn more.