Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC)…more
Global CapabilitiesThe landscape of healthcare and pharmaceutical markets is evolving as businesses increasingly pursue global ventures. However, each country has unique challenges related to the variety of stakeholders, payers and the impact of economic and political drivers, not to mention language and culture. In order to have a well-positioned product to take advantage of these opportunities, your marketing research must be tailored to each country.
Many of our clients have responsibility for global research initiatives. Our worldwide network of healthcare-focused research partners offer qualitative solutions tailored to each country’s unique culture.
Our time tested process includes:
- Standardized, client-approved forms & reporting templates for quality control
- Overall project management & supervision according to objectives
- Translation of research materials into respective languages
- Local briefings & monitoring of fieldwork to ensure consistency
- Ongoing status reports
- Coordinated analyses among countries to arrive at global findings with clear recommendations
Whether your company has a well-established global presence, or is considering its first venture in international expansion, KGC can help. Contact us to learn more.