Take your confidence in KGC around the globe!

The landscape of the pharmaceutical market is evolving as the global economy continues to expand. However, each country has unique challenges related to the variety of stakeholders, payers and the impact of economic and political drivers, not to mention language and culture.  In order for your products to be well positioned to take advantage of these opportunities, your marketing research must be tailored for each country.

KGC can help you!  We have developed an extensive worldwide network of qualitative research consultants and agencies – not just “moderators” or talking heads.  Your company and your brands will benefit directly from our global relationships and experience. KGC provides easy access to qualitative research experts around the world through a proven process based upon the following core parameters:

• Local moderation & fieldwork in native language
• Local analysis & reporting
• Culturally relevant insights

Our time tested process includes:

• Standardized, client-approved forms & reporting templates for quality control
• Overall project management & supervision according to objectives
• Translation of research materials into respective languages
• Local briefings & monitoring of fieldwork to ensure consistency
• Ongoing status reports
• Coordinated analyses among countries to arrive at global findings with clear recommendations

If you find your research takes you overseas, KGC can help!  Feel confident that your research needs will be met because you will be working with the reliable, friendly KGC team you have come to trust.