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Testimonials

“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions…

Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC)…

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.


Latest Medical News

18 Apr 2014
Medical News Today: New studies investigate malaria resistance and susceptibility in children

Two new studies investigated malaria resistance and susceptibility among children, and have uncovered information that…

18 Apr 2014
Medical News Today: Gene variant makes eaters of processed meat 'more likely to get colorectal cancer'

Researchers have found that a common gene variant - carried by 1 in 3 people…

17 Apr 2014
Medical News Today: Teens who conform to gender norms 'more likely to engage in cancer-risk behaviors'

A new study finds that the most 'masculine' boys and 'feminine' girls are more likely…

17 Apr 2014
Medical News Today: For the first time, scientists use MRI to identify brown fat in a living adult

Scientists have identified and confirmed the existence of brown fat in a living adult using…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »



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