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Testimonials

I appreciate KGC’s bulletin board methodology due to the level of interaction I see from respondents and the ability to keep them involved over a period of time. Our partnership with KGC allows us to gather detailed feedback on issues important to my team, allowing us to make decisions on…

"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.


Latest Medical News

1 Sep 2014
Medical News Today: New drug '20% more effective than ACE inhibitors' for treating heart failure

A new study claims that an experimental drug called LCZ696 is 20% more effective than…

1 Sep 2014
Medical News Today: Serotonin deficiency as cause of depression - is it a myth?

The theory that depression is caused by a chemical imbalance in the brain has been…

1 Sep 2014
Medical News Today: ADHD drugs 'do not stunt children's growth,' say AAP

Despite concerns that stimulant medications to treat ADHD could stunt a child's growth, a new…

1 Sep 2014
Medical News Today: Late and early onset Alzheimer's affect brain function in similar way

New study shows a key element of brain function begins to decline a few years…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »



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