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Expert Level PRC's


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Testimonials

"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…

Have I ever told you how much I enjoy working with you? I especially enjoy your honest assessment, feedback and interpretation of the interviews you have conducted. You are truly a breath of fresh air!!!

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.


Latest Medical News

3 May 2016
Medical News Today: Why do Labrador retrievers love food so much?

Labrador and flat-coat retrievers are particularly fond of food and are inclined to be obese.…

3 May 2016
Medical News Today: Personalized breast cancer treatment steps closer with gene discovery

Researchers have shed light on which gene mutations and mutational signatures drive breast cancer development,…

3 May 2016
Medical News Today: Prostate cancer: new drugs show promise against aggressive, resistant forms

Tests in mice show that new drugs called Hsp90 inhibitors can disable a mechanism in…

3 May 2016
Medical News Today: New swine flu epidemic could rise from rapidly evolving virus in pigs

Study shows human flu viruses rapidly evolve their antigens in pigs, creating strains unrecognized by…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »



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