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KGC Qualitative

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Expert Level PRC's

What is PRC?


"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…

Have I ever told you how much I enjoy working with you? I especially enjoy your honest assessment, feedback and interpretation of the interviews you have conducted. You are truly a breath of fresh air!!!

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.

Latest Medical News

30 Nov 2015
Medical News Today: Some sugar-free drinks can also damage teeth, experts warn

Experts say consumers should be just as aware of the potential for sugar-free beverages, candy…

30 Nov 2015
Medical News Today: Weight loss can preserve knee cartilage in obese people

An MRI study reveals that substantial weight loss can significantly slow the progression of knee…

30 Nov 2015
Medical News Today: Could testosterone therapy benefit men with type 2 diabetes?

Researchers have established a link between testosterone, type 2 diabetes, obesity and renal failure, leading…

30 Nov 2015
Medical News Today: People who follow their instincts might be more trustworthy

New research implies that people who ignore their instinct and do not follow their gut…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »