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Testimonials

Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC)…

"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.


Latest Medical News

22 Oct 2014
Medical News Today: WHO report: TB is more widespread than previously estimated

Due to improvements in information gathering, a higher incidence of tuberculosis has been exposed in…

22 Oct 2014
Medical News Today: Bed-sharing with baby: the risks and benefits

Whether parents should bed-share with their infants is a controversial subject in the US. In…

22 Oct 2014
Medical News Today: Potential lung cancer blood biomarker found

Scientists have discovered the blood of people diagnosed with stage I to stage III non-small…

22 Oct 2014
Medical News Today: How Nigeria prevented an Ebola epidemic

WHO have declared Nigeria free of Ebola virus transmission and describe the country's successful prevention…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »



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