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Testimonials

KGC are great moderators and one of our preferred vendors at Allergan. I’ve always been a satisfied customer, as have my internal clients. What sets them is their thoroughness and probing conversational skills. I’ve had some difficult projects that he’s been able to pull them together and come up with…

Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC)…

Qualitative Healthcare Marketing Research

KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.

We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.

We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.

We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.

KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.


Latest Medical News

6 Jul 2015
Medical News Today: Novel DNA repair mechanism could lead to new Alzheimer's treatments

Scientists have a discovered a new mechanism through which breaks in strands of DNA long…

6 Jul 2015
Medical News Today: Weight-loss surgery 'superior to lifestyle interventions' for type 2 diabetes

A new study suggests weight-loss surgery combined with low-level lifestyle interventions is highly effective for…

6 Jul 2015
Medical News Today: New obesity drug gives 6 kg extra weight loss in trial

Compared with placebo, diabetes drug recently given approval for weight loss - liraglutide (Saxenda) -…

6 Jul 2015
Medical News Today: Emotional awareness training 'reduces severe crime reoffending rates'

Training to recognize the emotions behind different facial expressions has been found to lower the…

Recent Blog Posts

May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms

In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook…more »

Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine

KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »



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