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| KGC Qualitative

KGC Qualitative

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Expert Level PRC's

What is PRC?


"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…more

Qualitative Research

KGC specializes exclusively in Qualitative Healthcare and Pharmaceutical Marketing Research

Qualitative research explores and reports people’s individual and subjective experiences of the world with the goal of learning what is true for them. It involves learning how people create their own realities and understanding that truth is subjective and is dependent on the individual. In essence, this is the Social Construction Theory. It contrasts the Scientific Method of research which assumes there is an objective truth one is trying to discover and that with proper design and measures, the objective truth can be discovered. This is the fundamental difference between qualitative and quantitative research.

Our healthcare-focused moderators are experienced in uncovering opinions and gaining insight through various methodologies:
qualitative research
  • Interviews and Focus Groups

    • In-Person

    • Telephone

    • Internet

  • Digital Diaries

  • Bulletin Boards

  • Proxy Ethnography

  • Advisory Boards

  • KOL Meetings

We offer a comprehensive suite of services:

  • Strategic Consulting

  • Sales Aid Evaluation Development

  • Positioning & Re-positioning Testing

  • Direct-to-Consumer Promotion Evaluation

  • Employee Issues

  • Licensing & Acquisition

  • New Product

  • Concept & Logo

Our web-enabled moderating solution blends new technology and means of presenting stimuli with proven communication methods to allow clients to gain insight from respondents across a wide geographic area in a cost-effective way.

  • This technology allows us to test journal ads, marketing messages and sales aids in a secure environment on the web

  • Video and audio can be tested in addition to still images and words

  • We can reach difficult to find respondents

  • Your team can listen to the research and interact with the moderator during the process