“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions…more
May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms
In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook Health Certification requires, among other things, that a supplier’s clients indicate they would rehire the supplier should a similar project exist in the future.
Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine
KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how recently passed healthcare legislation will affect the industry’s future.
“Healthcare is rightly evolving toward patients having to take more personal responsibility for their health, or else their quality of life and associated economics won’t be tolerable”, writes Mr. Gay. “Electronic medical records will only facilitate the consumerization of healthcare. So, as researchers, we need to be present in experiencing all of these changes from a patient-centric view not only to help guide evolving definitions but to guide clients in how best to communicate to these new markets and to the new roles physicians will be playing.”
To read the full article, click here.
To learn more about Kendall and the KGC team, click here.
Mar 03, 2010:
Kendall Gay PRC Designation
As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of continuing education and giving back to our profession by speaking at conferences and contributing to publications.
The Professional Research Certification (PRC) from the Marketing Research Association is designed to recognize the qualifications and expertise of marketing and opinion research professionals. It is a visible badge of distinction, demonstrating professional skill, commitment and dedication.
The goal of PRC is to encourage high standards within the profession to raise competency, establish an objective measure of an individual’s knowledge and proficiency and to encourage professional development.
Achieving and maintaining the PRC validates a person’s knowledge of the market research industry and puts those with the designation in a select group of like-minded professionals.
Feb 10, 2010:
KGC Volunteers for Marty Green’s Lunch
On July 23, 2009, KGC team members Claudia Click, India Crain, and Deanna Novak volunteered at the All Faith’s Food Bank in Sarasota, FL as part of Marty Green’s Lunch, a one-day voluntary program for marketing researchers across America to offer their support in a nationwide mission to feed the homeless.
We are fortunate to lead modest yet comfortable lives, though that doesn't mean that we take it for granted. When the opportunity is present, we are compelled to do all that we can to help others with the hope that they will gain from our contribution, at least in some small way.