“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions…more
Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine
KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how recently passed healthcare legislation will affect the industry’s future.
“Healthcare is rightly evolving toward patients having to take more personal responsibility for their health, or else their quality of life and associated economics won’t be tolerable”, writes Mr. Gay. “Electronic medical records will only facilitate the consumerization of healthcare. So, as researchers, we need to be present in experiencing all of these changes from a patient-centric view not only to help guide evolving definitions but to guide clients in how best to communicate to these new markets and to the new roles physicians will be playing.”
To read the full article, click here.
To learn more about Kendall and the KGC team, click here.
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