KGC are great moderators and one of our preferred vendors at Allergan. I’ve always been a satisfied customer, as have my internal clients. What sets them is their thoroughness and probing conversational skills. I’ve had some difficult projects that he’s been able to pull them together and come up with…more
Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine
KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how recently passed healthcare legislation will affect the industry’s future.
“Healthcare is rightly evolving toward patients having to take more personal responsibility for their health, or else their quality of life and associated economics won’t be tolerable”, writes Mr. Gay. “Electronic medical records will only facilitate the consumerization of healthcare. So, as researchers, we need to be present in experiencing all of these changes from a patient-centric view not only to help guide evolving definitions but to guide clients in how best to communicate to these new markets and to the new roles physicians will be playing.”
To read the full article, click here.
To learn more about Kendall and the KGC team, click here.
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