I appreciate KGC’s bulletin board methodology due to the level of interaction I see from respondents and the ability to keep them involved over a period of time. Our partnership with KGC allows us to gather detailed feedback on issues important to my team, allowing us to make decisions on…more
Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine
KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how recently passed healthcare legislation will affect the industry’s future.
“Healthcare is rightly evolving toward patients having to take more personal responsibility for their health, or else their quality of life and associated economics won’t be tolerable”, writes Mr. Gay. “Electronic medical records will only facilitate the consumerization of healthcare. So, as researchers, we need to be present in experiencing all of these changes from a patient-centric view not only to help guide evolving definitions but to guide clients in how best to communicate to these new markets and to the new roles physicians will be playing.”
To read the full article, click here.
To learn more about Kendall and the KGC team, click here.
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