“We were an early adopter of KGC’s bulletin board research offering and were skeptical but intrigued by the type of research interactions that this methodology offered. What we gained by partnering with KGC was a unique set of insights, deeper respondent interactions, and a window into the types of questions…more
Mar 03, 2010:
Kendall Gay PRC Designation
As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of continuing education and giving back to our profession by speaking at conferences and contributing to publications.
The Professional Research Certification (PRC) from the Marketing Research Association is designed to recognize the qualifications and expertise of marketing and opinion research professionals. It is a visible badge of distinction, demonstrating professional skill, commitment and dedication.
The goal of PRC is to encourage high standards within the profession to raise competency, establish an objective measure of an individual’s knowledge and proficiency and to encourage professional development.
Achieving and maintaining the PRC validates a person’s knowledge of the market research industry and puts those with the designation in a select group of like-minded professionals.
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