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I appreciate KGC’s bulletin board methodology due to the level of interaction I see from respondents and the ability to keep them involved over a period of time. Our partnership with KGC allows us to gather detailed feedback on issues important to my team, allowing us to make decisions on…more

Blog

Mar 03, 2010:
Kendall Gay PRC Designation

As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of continuing education and giving back to our profession by speaking at conferences and contributing to publications.

The Professional Research Certification (PRC) from the Marketing Research Association is designed to recognize the qualifications and expertise of marketing and opinion research professionals. It is a visible badge of distinction, demonstrating professional skill, commitment and dedication.

The goal of PRC is to encourage high standards within the profession to raise competency, establish an objective measure of an individual’s knowledge and proficiency and to encourage professional development.

Achieving and maintaining the PRC validates a person’s knowledge of the market research industry and puts those with the designation in a select group of like-minded professionals.



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