Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC)…more
ResourcesBelow are links to sites we have found useful.
The Marketing Research Association is a self-managed, not-for-profit organization providing programs and services for members to enhance their professional development, stay connected with the marketing research community, gain insight into information about trends occurring in the industry, and network with fellow researchers.
The Pharmaceutical Marketing Research Group advances the principles, practice and power of healthcare marketing research by creating a community that both supports individual professional development and acts as an advocate for the profession as a whole.
Professional Researcher Certification
The Professional Researcher Certification program (PRC) is designed to recognize the qualifications and expertise of marketing and opinion research professionals.
The leader in online video-based qualitative research.
Coaching, Training, Strategic Planning
The Pharmaceutical Business Intelligence and Research Group is a not-for-profit industry association dedicated to the advancement of global healthcare marketing research, business intelligence, and strategic planning in theory and practice.
In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research (AQR).
The Qualitative Research Consultants Association is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more.