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Kendall Gay Consulting
specializes in Qualitative Healthcare and Pharmaceutical Marketing
Research:
- We offer a full service research solution:
- Strategic Consulting
- Project design & management
- Recruiting
- Field management
- Moderating
- Data analysis
- Presentation of findings – on-site, via teleconference or Web
- Our healthcare-focused moderators are experienced in various
methodologies:
- In-person Interviews and Focus Groups
- Telephone Interviews and Focus Groups
- Internet Interviews and Focus Groups (see below)
- Our proprietary Web-Enabled moderating solution blends new
technology and means of presenting stimuli with proven communication
methods to allow clients to gain insight from respondents across a
wide geographic area in a cost-effective way.
- This technology allows us to test journal ads, marketing messages
and sales aids in a secure environment on the web
- Video and audio can be tested in addition to still images and words
- We can reach difficult to find respondents
- Your team can listen to the research and interact with the moderator
during the process
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