Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC)…more
Tablet PCsWhen moderating in person, KGC consultants use Tablet PCs (TPCs) as a means to easily track opinions, to save paper, and as an interactive tool that engages respondents.
For you and your team, TPCs can offer much more.
- A growing trend in Pharma sales is the TPC sales aid. Sales reps use them to show product information and clinical trial data during sales calls. KGC has broad experience in conducting TPC sales aid research and creating a realistic environment to evaluate and optimize your sales materials.
- Using an instant messenger program, communicate with the moderator via TPC directly from behind the glass. No need to interrupt the conversation by sending a written note into the room.
- Allow respondents to provide their own input directly onto the tablet using the stylus (or digital pen). Respondents can create their own drawings, mark-up concepts, or any other kind of visual, which can then be saved and easily distributed. The result is a written record of customer feedback, directly from the customer.