Kendall (as well as his colleagues at KGC) are top-notch market research professionals in the field of pharmaceutical market research, specifically primary qualitative research. I’ve been using Kendall and KGC to meet many of my needs as manager of global marketing information at Allergan, Inc. What makes Kendall (and KGC)…more
Web and Digital ResearchKGC excels in cutting edge methods and techniques for data collection.
Web-Enabled Moderating blends new technology and presentation techniques with proven communication methods. Web IDIs and focus groups allow clients to gain insight from respondents across a wide geographic area in a cost-effective way. With the convenient, state-of-the-art Adobe Breeze platform, we can:
- Reach difficult to find respondents
- Test journal ads, marketing messages, and sales aids in a secure environment on the web
- Test video, audio, or still images and words
Our clients can listen to the research as it takes place and interact with the moderator during the process.
Audio Diaries capture respondent insights on particular subjects – when they occur, how they occur, the subject matter, the outcomes, etc. Respondents are instructed to periodically log their opinions on specific topics, using an audio recorder. It’s an exercise that piques respondents’ interest and gives them incentive to provide thorough feedback.
Video Diaries enable you to watch video of respondent reactions as they are submitted through our QualVu partner site. Learn more about video diaries here.
Bulletin Boards provide a central location for respondents to view and react to stimuli. Respondents provide extensive feedback using our secure online platform. Various media can be shared, including audio, video, and still images.